This is a journey of collaboration which began in January 2000 with a phone call. This was followed by an e-mail exchange which became a dialogue leading to first to a book, then to innovation courses and a conference and now to OutdoorGearCoach : a most journey indeed.
This is an extract from our first exchange about 1924 Everest garments:
From: “Mike Parsons” <email@example.com>
To: “Mary Rose” <firstname.lastname@example.org>
Subject: RE: history of mountainwear
Date: Tue, 25 Jan 2000 09:34:16
I personally don’t believe the conventional wisdom. I think that the gear that they had was actually good in some cases (where they researched well) but you may NOT want to go down that path. Eg convention says old products were very heavy, but lightweight camping existed in 1900. They were able to camp with enough for a weekend in their jacket pockets. You see textiles were incredibly diverse around 1900 and there was so much choice. But 70 years later our perception of what was being used is incorrect. We live in the ‘knowledge world’, but forget totally how much lost knowledge there is’.
This extract, from Mike’s first email to me, was the spark on which our research collaboration is based. I had initially contacted him to see whether, as the past owner of Karrimor, he would agree to being interviewed for the new research project I was planning, on the history of outdoor clothing and equipment. I had sent a fairly conventional introductory overview called ‘From Norfolk Jacket to Hi-Tech’. Had he responded by talking about unremitting technical progress, or about the way his own innovations had improved on the old gear, I would have been interested I am sure. But it would not have set me thinking and questioning or started a dialogue that led to a joint book, a conference series, to courses in innovation or to a Heritage Lottery Bid (on behalf of Mountain Heritage Trust) to test and replicate the 1924 Mallory Everest Clothing.
A great love of the outdoors led her to the inspirational idea of writing the first history of innovation in outdoor products. By chance her first call was to Mike Parsons to request contact names, an interview on Karrimor and advice on the outdoor trade. This rapidly developed into a collaborative partnership around the book was agreed in May 2000. After meeting for the first time some weeks later joint authorship was agreed.
Mary has published widely on family business and the history of textiles. This includes The Gregs of Quarry Bank Mill: The Rise and Decline of a Family Business (1986), the history of one of the largest cotton firms in the industrial revolution. Now owned by the National Trust, Quarry Bank is now an award winning museum of the cotton industry and Firms, Networks and Business Values: the British and American Cotton Industries since 1850 (2000). She has edited authored and co-authored 11 books and numerous articles and was promoted to a personal chair at Lancaster University in Entrepreneurship in 2003. She was President of the European Business History Association from 2003-5. She was Director of Pasold Research Fund from 1997-2006. She was Research Director of the Institute of Entrepreneurship and Enterprise Development (IEED) in Lancaster University Management School 2003-13 and Head of Department 2012-13. She is now Emeritus Professor of Entrepreneurship in the Department of Entrepreneurship, Innovation and Strategy. She sees the decision to collaborate with Mike as one of the most important in her career and said:
“Little did I realise that deciding to collaborate on a book on outdoor innovation would have led to many of the most exciting things in my career. Working together has allowed us to innovate through combining and building on our existing knowledge and skills. Too often businessmen and academics pass each other by and ignore each other’s world. By working together has led me to approach familiar things in new ways and to move into a new world.”
Mike Parsons has spent over 40 years in the outdoor equipment trade. Formerly Managing Director of Karrimor International – a company with 320 employees – he now runs OMM Ltd ( formerly KIMMLite) a specialist in lightweight outdoor gear and is an Entrepreneurial Fellow in the Institute for Entrepreneurship and Enterprise Development at Lancaster University Management School.
His factory experiences are world wide including China, Taiwan, Japan and Korea. He undertook study visits to the USA via a business network of CEOs and absorbed the lessons of lean manufacturing from HP, Apple, Millikin, Motorola and the Toyota/GM joint venture before applying them to his own factory. This resulted in a ‘Management Today Best factory award’ – runner up prize in 1994. His iconic product designs include, the Karrimat, Whillans and Haston Alpiniste, KSB’s, Jaguar SA, Hot Ice and Hot Earth. He held 42 patents and a dozen or so brand registrations world-wide.
His expertise in design and development of mountaineering equipment has inspired him to take a passionate interest in the history and development of the industry and its innovations. Little did he know when he received a phone call from Mary in January 2000 that it would open up so many new horizons and within 5 years they would jointly win a University Teaching Prize for their innovative course. Mike is still surprised:
“I certainly didn’t foresee that a single phone call would lead to so much exciting new work and experiences. The book provided us with a platform to build our conference, the Mallory work and our course, and not least the latest in innovation thinking to apply to my new business. They are all interrelated and working together has allowed us to ask new questions and offer new solutions.”
This has been and continues to be an unexpectedly very exciting new direction for me late in my career. Being able to reflect and analyse my own innovation career within this academic discipline, means the deeply satisfying possibilities of passing on what I have learnt to the next generation.
Our first book, Invisible on Everest: Innovation and the Gear Makers was published on May 2nd 2003 in time for the celebration of the 50 years since the first ascent of Everest.
Winner of the Design History Society Prize 2003-4. What Design History Society Prize judges said about Invisible on Everest: Innovation and the Gear Makers:
“This is an extraordinary book, impressive and wide-ranging. It is packed with fascinating source material for gender studies, business history, histories of technology and dress history.”
“This book really impressed us with the depth of research and its historical perspective. It was also vividly and engagingly written – a real page turner! We found the concept of the development of ‘communities of knowledge’ very persuasive and felt that it was echoed in the methodology of the book which brought together the expertise of the historian, the entrepreneur and the explorer in a spirit of active debate. It also revealed the value of design historical investigation to business history.”
Before the book launch we gained a £30,000 Heritage Lottery Fund grant on behalf of Mountain Heritage Trust to replicate the clothing that George Leigh Mallory wore for his summit bid in 1924. The work involved analysis of the textile fragments found in June 1999 by the 1999 Mallory & Irvine Research Expedition on Mount Everest.
The Mallory clothing layers were unveiled at the September 28, 2005 Clothing for Extremes Conferences. The replicas were tested up to 21,000 feet on the Rongbuk Glacier, by Graham Hoyland, great nephew of Howard Somervell one of the 1924 Everesters.
Our work continued with joint research on innovation in consumer products (complex assemblies including: automobiles to TV’s to PC’s and cell phones ) and the result was an award-winning course at Lancaster University.
Outdoor Gear Coach followed our retirement from Lancaster University and has involved extensive research, collaboration with Chuck Kukla, Chris Townsend and support from Alan Hinkes and Marian Parsons to produce our first book Keeping Dry and Staying Warm Part 1
December 2019 Outdoor Gear Coach registered as a Community Interest Company.
September 2019 Appointed David Siddall to design the paperback and ebook versions of Keeping Dry and Staying Warm
June 2018 Mike Parsons and Mary Rose ran an evening workshop on Keeping Dry and Staying Warm at Climbers’ Shop.
May 2018 Ongoing research and conversations on waterproofs.
November 2017 Mike Parsons and Mary Rose ran joint workshop on Keeping Dry and Staying Warm for AMI and BAIML , Kendal Climbing Wall. This was featured in Spring 2018 Professional Mountaineer
January 2017 Mike Parsons Winter Workshop, Plas-y-Brenin
January 2017 Extract on Why Packs aren’t waterproof in TGO, the first of a series of 6 extracts from Keeping Dry and Staying Warm
November 2016 Testing Keeping Dry and Staying Warm in Climbers Shop, Ambleside started
September 2016 Article on smart textiles by Outdoor Gear Coach published in Outdoor Review
December 2015 Mary Rose interviewed by Rohantime (no longer online)
September 2015 Outdoor Gear Coach showcased at OTS Show
June 2014 Article on OutdoorGearCoach in TGO
June 2014 Social Media Workshop, Lancaster University Management School
May 2014 Article on OutdoorGearCoach by Dave Mycroft on MyOutdoors site
May 2014 New OutdoorGearCoach website launched
March 2014 Chris Townsend, Tom Richardson, Jane Turnbull, Chuck Kukla and Marian Parsons join OutdoorGearCoach team.
January 2014 Outdoor Gear Coach starts
November 2013 Reshoring Workshop
October 2013 The idea of Outdoor Gear Coach born
May 2013 IEED runner up for ESRC celebrating Impact Award
December 2012 Party to celebrate 9 years of teaching innovation
November 2011 Pertex sponsors Innov_ex 12
1 July 2011 Buddy Press launched on Innov_ex site
2 June 2011 IFG Social Media Workshop
5 May 2011 IFG Collaborative Software Workshop
12-13 April 2011 9th Innovation for Extremes Conference: Sustainability is a journey not a destination
January 2011 The Textile Institute support Innov_ex
January 2011 Vanessa Knowles joins Innov_ex Team
1 September 2010 Mike Parsons becomes Innovator in Residence, in IEED with the support of the ESRC
6 May 2009 Innovation for Extremes : Eco-innovation in recession
December 9 2008 OIA agree to sponsor Innov_ex
April 30 2008 Innovation for Extremes: Innovation in the Context of Global Warming,Lancaster University Management School.
October 2007 Piloting of Sakai collaborative platform on innovation courses
September 26 2007 Innovation for Extremes Conference, What is Innovation, Lancaster University Management School.
September 27 2006 Innovation for Extremes Conference, Lancaster University Management School.
July 2006 Mallory Myths and Mysteries: The Mallory Replica Project by Mike Parsons and Mary Rose published by Mountain Heritage Trust.
April 2006 Graham Hoyland field tests Mallory Replicas to 21,000 feet on Everest.
March 2006 Mary Rose gave her lecture “Innovative Connections: Academic Analysis and a Personal Journey” at Lancaster University Festival of Ideas. This includes the story of her collaboration with Mike Parsons.
February 2006 Invisible on Everest: Innovation and the Gear Makers, awarded the 2005 Design History Society Scholarship award.
September 28th 2005 the unveiling of the Mallory layers by Alan Hinkes at Clothing for Extremes Conference
June 2005 University teaching award – for teaching innovation through innovative teaching on a research led course which we co-designed an co-delivered.
December 2004 Invisible on Everest : Innovation and the Gear Makers, runner up for Wadsworth Prize for best book in business history in 2003, for its innovative approach.
October – December 2004 innovation course run for the first time by for both undergraduates and postgraduates at Lancaster University.
September 2004 – Second annual Clothing for Extremes conference with Pertex as sponsor.
September 2003 First Clothing for Extremes Conference, sponsored by Pasold Research Fund to report on the Mallory project. Conference greeted with acclaim and decision made to make annual.
May 2003 – our book launch – Mary B. Rose awarded a ‘personal chair’ becoming Professor of Entrepreneurship.
April 2003 – Heritage Lottery Fund grant for the Mallory project. July 2001 – The Mallory artefacts appeared at Rheged the National Mountaineering Exhibition. These provided the inspiration for the research for the replication project.
April 2001 – Research for the Rheged based National Mountaineering Exhibition on the technologies which led to success on the 1953 Everest expedition.
May 2000 Agreement between Mary Rose and Mike Parsons to collaborate.
January 2000 discussions on book between Mary Rose and Mike Parsons began.